MUOI & Design
Public Art Fund's Exhibition Title Animation for Film and Social
As a motion graphic designer, I was tasked with creating a captivating 6-10 second title animation for the Public Art Fund's exhibition. This animation was designed to utilize the exhibition identity already created by the Public Art Fund's Design Director. The project involved producing two distinct formats: one optimized for film (1080px x 1920px) and another tailored for Instagram stories (1920px x 1080px).
The primary goal of this project was to promote the exhibition on the Public Art Fund's social media platforms. The key objective was to engage the audience and generate excitement surrounding the exhibition through a visually captivating title animation.
The project showcased a conceptualized design that translated the exhibition's identity into a dynamic and abstract animation. The key deliverables included two format-optimized animations for film and Instagram stories.
To bring this project to life, I leveraged Adobe After Effects and Illustrator, harnessing their creative potential to craft visually compelling animations.
This project exemplified my skills as a motion graphic designer, allowing me to contribute to the promotion of an important cultural event and engage audiences through visual storytelling. It is a testament to my ability to transform a static design into a dynamic, attention-grabbing animation that serves its promotional purpose effectively.